“When we started Dr. Kracker, one of my goals was to create a completely unique and healthy flatbread cracker. Now, I hear occasionally that our crackers are too good! Some customers will even tell me that they have stopped buying Dr. Kracker because they eat the entire pack at one sitting. I guess that we are redefining crackers and redefining substance abuse at the same time!”
Sit back and enjoy a glance into George Eckrich’s past, presence and future. And every mission statement should contain a bit of humor as well, don’t you think?